What We Do
Having a business is great – it’s exciting! But without customers it won’t survive! There is more to running an online business than a great product or service and some business skills. You need to know how to get your business found in the search results and how to use Social Media – and that’s What We Do!
We have devised a variety of training materials to cover all aspects of the skills you need to drive your business forward and we are adding to them all the time.
What You Will Learn:
Search Engine Optimisation
Or SEO as you may know it, allows you to get higher rankings within the search engines. You’ll be learning about keyword research, linking strategies, common mistakes, fast results and more. We won’t be turning you into SEO geeks but we will give you what you need to understand how the search engines work and what you can do to make your site rank better.
Marketing & Promotion
Not all of your business or traffic will come via the search engines, a lot of it will come from various promotional campains that you run, so learn how to use simple promotional techniques to maximize your business. You’ll be learning how to use article marketing, forum marketing and press releases amongst others to crank up your results.
Social Media
Twitter is fast becoming the top site for driving traffic with it ranking among the top 4-5 places for traffic generation for most websites actively using it. Facebook, with it’s kazillion users and a database that it growing daily is an opportunity not to be missed and then there are sites like YouTube with more daily searches than Google. Social Media is here to stay so learn how to use it the right way for your business. From the absolute basics to the more advanced – we’re focused on making Social Media a breeze for you.
Blogging
Most experts agree a blog is a fundamental part of any online business, it allows a softer interaction and promotion of products, search engines love and index the content regularly and it shows your expertise of your product or service. As part of the membership, we offer a free install and hosting of a WordPress blog as this is the software we recommend you use.
So if you have a business or are thinking of starting one, we will cover it all within the blogging area. Blogs are so versatile because you can run your whole business from a blog and we will show you how. We cover everything from plugins, affiliate marketing, ecommerce and mummy blogging to using your blog as a company support system. Suitable for beginners to advanced!
